Maintained design systems and style guides for multiple clients. Created content via Figma, Photoshop, Illustrator, Canva, and photography using visual design principles and UX writing.

Business strategy and development, developed products, and pricing metrics. Utilized team management software such as Trello, Slack, Monday, Airtable, Buffer, Hootsuite, and Sharepoint. Provided Hiring and Training.

Consultation and provided training on marketing for Tik Tok, Facebook, Instagram, and LinkedIn.

Client acquisition and onboarding, account management, relationship management, budget allocation, end-to-end project management, task delegation.

Provided demographic research and user personas, and generated monthly KPI’s per platform using tools like Google Analytics.

Consult and design business operations systems to support the development of the at the time, newly established Quotation
Department to align, support, and improve existing systems
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Led all user research and design initiatives for internal and external SaaS programs
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Conducted qualitative research to analyze company KPIs in the formation of detailed reports for stakeholders, one of which led to over $2M in savings
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Generated and administered user surveys and interviews in person and via email, spanning upper management, stakeholders, owners, sales team, quote department, submittal team, and warehouse workers

Developed and executed in-field usability testing with sales and warehouse staff to improve the functionality of database, calendar, bid submittal, and Sharepoint interfaces

Communication lead with IT department and stakeholders to assess productivity of current software and compare possible replacement program

Created prototypes and ran AB testing on UI layout and information architecture

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